Sori Frontier

“Sound Frontier” is the Sori Festival's project that has been running since 2010 to discover new artists, now in its 15th year. A total of 43 teams have been selected and introduced to major overseas stages such as the Penang Jazz Festival (Malaysia) and Skiyaki Meets the World (Japan), constructing the foundation for new possibilities for traditional Korean music and its expansion into the global market.

This year's Jeonju Int'l Sori Festival has been chosen as the representative traditional genre festival by the “Genre-Specific Market Hub Support Project” organized by the Ministry of Culture, Sports and Tourism and the Korea Arts Management Service. In this context, the festival will launch <SoriNEXT>, the only traditional music distribution platform in Korea. Through this new attempy, “Sori Frontier” aims to go beyond discovering new artists and serve as a platform connecting artists with the music market.

“Korean Music Group SOAK,” “SINAVI,” “Gong-Sang,” and “Cho Suna” are the selected teams by the Sound Frontier competition, having passed the second round (live performances). They will perform on the stage at the <SoriNEXT> showcase during the Sori Festival period: on August 13 (Wed) and 14 (Thu). One team selected through expert and audience evaluations will have an international showcase later this year. Let us keep attention to see which team will be chosen in the end.

SINAVI

The band “SINAVI” is a crossover band formed in 2021 that blends the sounds of traditional Korean instruments with modern genres such as rock, ambient, and contemporary to create dramatic and absorbing music. SINAVI's music transcends the boundaries between tradition and todayness, East and West, and narratively unfolds the flow of emotions. Rather than following familiar structures, the band seeks to create emotional connections that offer a deep impression, and reinterprets traditional music in a modern way to explore new forms of connection with the audience. In this performance, they will combine the unique tones of traditional Korean instruments with Western musical harmonies and genres to create a rocking and contemporary sound that delivers an energetic stage presence.